THIRD-PARTY TESTED EVERY BATCH

12MG NATURAL ASTAXANTHIN

ZELA · GROWN FROM H. PLUVIALIS MICROALGAE

NON-GMO · VEGAN · GLUTEN FREE

MADE IN A GMP-CERTIFIED FACILITY

CERTIFICATE OF ANALYSIS PUBLISHED

90-DAY MONEY-BACK GUARANTEE

CANCEL A SUBSCRIPTION IN ONE CLICK

THIRD-PARTY TESTED EVERY BATCH

12MG NATURAL ASTAXANTHIN

ZELA · GROWN FROM H. PLUVIALIS MICROALGAE

NON-GMO · VEGAN · GLUTEN FREE

MADE IN A GMP-CERTIFIED FACILITY

CERTIFICATE OF ANALYSIS PUBLISHED

90-DAY MONEY-BACK GUARANTEE

CANCEL A SUBSCRIPTION IN ONE CLICK

THIRD-PARTY TESTED EVERY BATCH

12MG NATURAL ASTAXANTHIN

ZELA · GROWN FROM H. PLUVIALIS MICROALGAE

NON-GMO · VEGAN · GLUTEN FREE

MADE IN A GMP-CERTIFIED FACILITY

CERTIFICATE OF ANALYSIS PUBLISHED

90-DAY MONEY-BACK GUARANTEE

CANCEL A SUBSCRIPTION IN ONE CLICK

THIRD-PARTY TESTED EVERY BATCH

12MG NATURAL ASTAXANTHIN

ZELA · GROWN FROM H. PLUVIALIS MICROALGAE

NON-GMO · VEGAN · GLUTEN FREE

MADE IN A GMP-CERTIFIED FACILITY

CERTIFICATE OF ANALYSIS PUBLISHED

90-DAY MONEY-BACK GUARANTEE

CANCEL A SUBSCRIPTION IN ONE CLICK

One carotenoid. Four reasons people take it.

Astaxanthin is fat-soluble and unusually shaped — long enough to span a cell membrane rather than sit on one side of it. That is why researchers keep returning to it.

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    Cellular energy

    Astaxanthin concentrates in the mitochondrial membrane — the part of the cell that produces energy, and the part under the heaviest oxidative load.

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    Skin resilience

    Studied for its role in supporting the skin’s own defences against oxidative stress from UV exposure and pollution.

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    Eyes & focus

    One of the few carotenoids able to reach the retina, where it sits alongside lutein and zeaxanthin.

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    Training recovery

    A long-standing favourite of endurance athletes for supporting recovery from exercise-induced oxidative stress.

    WHERE IT COMES FROM

    Grown under stress, not made in a reactor .

    Haematococcus pluvialis is a freshwater microalga. Starve it of nutrients and flood it with light and it does something remarkable: it floods itself with astaxanthin as a chemical sunshade, turning from green to deep blood red.

    That red biomass is what we harvest. The astaxanthin is separated using supercritical CO₂ — no chemical solvents — and suspended in oil so it is ready to absorb.

    Most astaxanthin on the market is not this. Synthetic astaxanthin is built from petrochemical feedstock, is stereochemically different from the algal form, and is produced for salmon farming rather than for people.

    See our certificate of analysis

    How to actually take it

    • 1. Take it with your biggest meal

      Astaxanthin is fat-soluble. Taken on an empty stomach you absorb a fraction of it. Taken alongside a meal containing fat, absorption improves substantially.

    • 2. Same time, every day

      Carotenoids build up in tissue gradually rather than acting dose-by-dose. Consistency matters far more than timing — morning or evening is a matter of habit.

    • 3. Give it 4 to 8 weeks

      Plasma levels rise within days, but tissue saturation takes longer. This is not a supplement that announces itself on day two, and anyone telling you otherwise is selling something.

      What the research actually looks at

      Astaxanthin is one of the more heavily studied carotenoids, but the evidence base is uneven — strong in some areas, early in others. Here is an honest map of it.

      Skin and photo-oxidative stress

      The most developed area of astaxanthin research. Human trials have examined oral astaxanthin’s effect on skin moisture, elasticity and the skin’s response to UV exposure, generally at doses between 4mg and 12mg daily over 8 to 16 weeks.

      Astaxanthin is not a sunscreen and does not replace one.

      Eye comfort and visual fatigue

      Astaxanthin crosses the blood-retinal barrier, which most antioxidants cannot. Research has focused largely on eye strain and accommodation in people doing sustained close work — an area with promising but comparatively small trials.

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      Exercise and recovery

      Interest here comes from astaxanthin’s behaviour in the mitochondrial membrane. Studies have looked at markers of exercise-induced oxidative stress and muscle damage in trained athletes. Findings are mixed and the trials are typically small.

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      Oxidative stress and cellular ageing

      Much of the excitement around astaxanthin comes from in vitro antioxidant assays, where it performs extremely well against singlet oxygen. Those are laboratory measurements, not health outcomes, and we think it is worth being clear about the difference.

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      Not all astaxanthin is the same molecule .

      The word on the label tells you almost nothing. What matters is the source, the dose and whether anyone independent has checked.

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        Budget astaxanthin
      12mg natural astaxanthin per softgel
      From H. pluvialis microalgae, never synthesised
      Third-party tested for potency and heavy metals
      Full certificate of analysis published per batch
      Suspended in oil so it can actually be absorbed
      No proprietary blends, fillers or bulking agents
      Subscription you can cancel in one click, no phone call
      Approved for human supplementation

      FREQUENTLY ASKED

      Questions worth asking

      A red-orange carotenoid produced by the microalga Haematococcus pluvialis. It is what gives salmon, trout, krill and flamingos their colour — they get it by eating the algae, or by eating something that ate the algae. Humans cannot synthesise it, so it has to come from diet or supplementation.

      Three things: dose, source and proof. Ours is 12mg of natural algal astaxanthin per softgel, not 4mg. It comes from H. pluvialis rather than petrochemical synthesis. And every batch is tested by an independent laboratory, with the certificate of analysis published rather than merely promised.

      With whichever meal contains the most fat, at whatever time of day you will remember. Astaxanthin is fat-soluble, so taking it with food meaningfully improves absorption. There is no evidence that morning or evening dosing matters.

      Plan on four to eight weeks of daily use. Astaxanthin accumulates in tissue gradually. If a brand promises visible results in a week, be sceptical.

      Astaxanthin has a good safety record at supplemental doses and is generally well tolerated. That said, it is not a medicine and we are not clinicians. If you are pregnant, breastfeeding, taking prescription medication — particularly blood-pressure or anticoagulant medication — or managing a health condition, speak to your doctor before starting.

      The astaxanthin itself is algal and entirely plant-based. Check the current product page for the softgel shell specification, as this is the component that determines the vegan status of the finished capsule.

      No. That effect is associated with very high intakes of beta-carotene, a different carotenoid, at far larger doses. Astaxanthin at 12mg daily does not do this.

      Orders placed before the daily cut-off are dispatched the same working day. Delivery estimates and costs are shown at checkout before you pay — no surprises after the fact.

      You choose the interval, you see the next billing date in your account, and you can pause, reschedule or cancel it yourself in one click. We will never make you email or phone to cancel, and we do not change your price after the first order.

      Send it back within 90 days for a full refund, opened or not. You do not need to justify the decision to us.

      Start with one bottle. Decide in 90 days.

      Every order is covered by a 90-day money-back guarantee. If it is not for you, send it back — opened, half-used, whatever — and we refund you in full.

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